Hello Kitty case study Essay

1.0Introduction how-dye-do kitty is a cartoon character of a sm all(prenominal) snow-white cat that olfactory sensations kind, sweet and cute, with a neverthelesston nose, two black dot-eyes, six whiskers and a ribbon in her hair. howdy kitty has no oral fissure and this represents a major source of emotional association for buyers and buyers can put many different feelings to the little cat. Owners and their cat can be happy, sad and contented or any other feelings that user wishes to feel.Hello passel was firstly introduced in Japan in 1974 and is a segment of Japanese best-selling(predicate) ending and hello kitty is a Japanese bobtail cat also knows as kitty white. Currently hello kitty is 40 years of days hello kitty trademark is worth over 5 billion annually worldwide.2.0What the appeal of Hello flowerpot? What needs does it fulfill?Hello Kitty appeal is success in Japan to the prevalence of the Kawaii culture in the country. The Japanese, regardless of their age, we re known to surrender a passion for cute objects. Kawaii itself mean cute. Hello Kitty not only popular among kid but for adult too. They describe as kidult, the combination of kid and adult. It attracts user who love tip and cat.For instance, it was considered normal for grown women in Japan to be seen with mobile phone cases that were adorned with cartoon characters, or for banks to print check books with pictures of cartoons. The postal department issued stamps featuring popular cartoon characters. Even the Japanese government used Hello Kitty as tourism campaign in Hong Kong and China.Hello Kitty is fulfilling the need of belong and love. She has become a friend and has its own social fans. People will feel happy when they buy it for their self or receive it as a gift. The appearance and cuteness fill people happy when they see it. It becomes collectable items and fans become happy when they can collect all the various looks of Hello Kitty.3.0What make Hello Kitty distinctive in its archaean years from other dolls,and what made non-distinctive in later years as its sales declined?In its early years, Hello Kitty is the most attractive because that time there no other animate that is cute and represent a girl. Hello Kitty wherefore become viral that attract people from any ages. It not only the symbol of cuteness but also as a friend. Hello Kitty for a little girl she become a friend, for teenager special friend and trend and women also is attracted as the symbol of feminine. Hello Kitty enters all age groups and market. The kawaii thing that make it very attractive compare to other dolls.Even though Hello Kitty was still among the top-selling brands in Japan, the avenues for future development seemed limited. The increased popularity of other animate the like Pokemon among female consumers make the attraction of Hello Kittys was at risk in Japan. Sanrio may have succeeded in reviving the brand in the 1990s by repositioning Hello Kitty to make her appe aling to a larger number of people. However, the confederation could not pull off the same trick a second time. There were several reasons for this. Hello Kitty had already been placed on a wide range of items and there were few new items left.Furthermore, Technology changes factor may lead to it declined. Abundance electronic and gadget that is more attractive to children and teenager. totally the gadget come with sound and voice that is more attractive to be watch. Hello Kitty is created without mouth, so it a bit difficult to create a video recording animation likes others. It seems weird if Hello Kitty has a voice because she doesnt have mouth.4.0How have the needs of children change over the years in term of what they look for in a doll?Today technology change rapidly with many gadget and advanced technology in market. As a user it affects us when we cant catch up with the changes. We may left behind from other. This changes not only effect adult but children too. When toys are now using advanced technology to express the animator creativity and to enter the market. The impact of this, children moreattract to figure that are look more real. Children today not only looking for toys that are attractive but come with voice and have their own trademark. Example like Upin Ipin, the television series with in their graphic technology, latest is Frozen animation, Elsa is the popular one from the movie.It becomes viral among children. The movies itself very interesting come with good graphic, storyline, song and products. Its a complete package that attract children today, they memories the song. Its completely different with Hello Kitty that has no mouth and cant talk. Hello Kitty has the contrived value that not everyone can understand it. Children now want something that more related to real life, real expression. The technologies today have impact on children choice. ratiocinationThere many competitor that come with more advanced technology that are more a ttractive not only for children but for adult too. Hello Kitty is now left behind even there so many promotion and contract with big company. Hello Kitty has lost it peek but not for the fans. The loyal fans are from kids from past year that are adult today. Kitty fails to attract newer kids in this 21st century. Kids may like the kitty but still cant be the loyal fans of kitty. Hello Kitty should be able to cope with technology changes to attract young kid today. Hello Kitty must change to something that is catchier suitable with kids this 21st century.